Paste 5–10 hooks from one client account. The tool classifies each by a 26-pattern hook taxonomy, surfaces the patterns the client is NOT using that fit the niche, and returns 20 new ready-to-film hooks.
Patterns the client is NOT using that fit this niche. These are the highest-leverage gaps.
Distributed across blind spots and reinforcing what's already working. Each is a filmable line — ≤14 words, niche-specific.
Every label above comes from this taxonomy. Tap any pattern chip to see it in place, or skim the full set here.
Curiosity gap curiosity_gap
Holds back a key detail so viewers have to keep watching to find out.
e.g. “The one ingredient nobody tells you to add”
Shock open shock_open
Opens on a startling visual or sound that stops the scroll.
e.g. “I dropped it on day one — watch what happens.”
POV immersion pov_immersion
Drops the viewer inside a perspective or lived moment.
e.g. “POV: it's your first day and nothing makes sense”
Question hook question_hook
Asks the viewer a direct question they want answered.
e.g. “Are you storing this completely wrong?”
Number promise number_promise
Promises a numbered list, sequence, or count.
e.g. “3 mistakes that quietly ruin every batch”
Controversial claim controversial_claim
Leads with a polarizing or unexpected opinion.
e.g. “Most of what you've been told about this is wrong”
Unusual action unusual_action
Shows someone doing something strange, novel, or unexpected.
e.g. “Watch me do this the completely wrong way”
Relatability relatability
Names a shared experience — 'me when…' — so people see themselves.
e.g. “That feeling when the order finally ships”
Before / after before_after
Frames a transformation or contrast between two states.
e.g. “Day one vs. day ninety — same person”
Cliffhanger (wait for it) cliffhanger_wait_for_it
Builds toward a payoff that's deliberately delayed.
e.g. “Looks normal… but wait for the last second”
Authority / credential authority_credential
Opens with expert, insider, or proof-of-authority framing.
e.g. “After 10,000 of these, here's what I'd never do”
Transformation process transformation_process
Foregrounds a satisfying making, doing, or repair sequence.
e.g. “Watch this raw block become a finished piece”
Trend format trend_format
Rides a recognizable meme, sound, edit, or platform-native format.
e.g. “Using the trending sound to show our process”
Direct address (you) direct_address_you
Speaks straight to the viewer as 'you'.
e.g. “If this happens to you by day five, this is why”
Negative framing negative_framing
Warns against a mistake, risk, or behavior to avoid.
e.g. “Stop doing this if you want it to last”
Scare tactic scare_tactic
Uses fear, danger, or jump-scare energy to grab attention.
e.g. “This tiny mistake can cost you everything”
Cuteness cuteness
Leans on adorable, tender, or affectionate appeal.
e.g. “Wait for the reaction at the very end”
Physical fail physical_fail
Uses a fall, blooper, or mishap as the surprise.
e.g. “I had one job… here's how it went”
ASMR / sensory asmr_sensory
Uses tactile, auditory, or oddly-satisfying sensory appeal.
e.g. “The sound this makes when it's done right”
Visual spectacle visual_spectacle
Leads with beauty, scale, rarity, or sheer visual awe.
e.g. “The most stunning one we've ever filmed”
Status flex status_flex
Displays achievement, skill, access, or status.
e.g. “What a decade of mastering this looks like”
Mystery object mystery_object
Makes the viewer work out what an unclear object is.
e.g. “Can you guess what this tool is for?”
Rapid-cut montage rapid_cut_montage
Hits you with a barrage of fast visuals.
e.g. “Our entire week in fifteen seconds”
Voiceover narration voiceover_narration
Hooks through a narrated story setup.
e.g. “Let me tell you how this almost didn't happen”
Text-only hook text_only_hook
The first frame is mostly text doing the work.
e.g. “Three words on a black screen: don't skip this”
Silent visual silent_visual
Works with no meaningful audio — the visual carries it.
e.g. “No talking — just watch it come together”